Threedium, a London, UK-based tech startup that has developed a 3D product configuration and visualization platform, raised €1M in seed funding.
The round was led by High-Tech Grunderfonds (HTGF) with participation from Kinisis Investment (KI), Sandhutch Ltd. and George Zarifis. Ian Hutchinson, ex-Global Director of Reckitt Benckiser (RBplc) is acting as the company’s Head of Brand Partnerships.
The company intends to use the funds to further advance its 3D SaaS platform and expand into Germany, U.S. and other European markets.
Founded in 2017 and led by Dusan Odobasic (CTO), Lode Groosman (CCO), Xose Fernandez (Head of Sales) Mike Charalambous (CEO) and Kyriacos Kyprianou (CMO), Threedium specializes in providing the most light-weight 3D solutions to boost online engagement, increase conversions and minimise product returns. Through its SaaS platform users can create mobile-optimized 3D configurators, 3D web visualisations and AR mobile campaigns without the use of an app.
With offices in London, Belgrade and Cologne, the company is currently using its SaaS platform to offer light-weight and mobile-optimised 3D web solutions in the form of 3D configurators, 3D product viewers, 3D programmatic ad formats. It also extends the 3D product view into AR campaigns without the need of an app, which can be served across all digital channels.
Threedium has built notable traction in the UK by supporting large enterprises such as Sainsburys, Douglas, Johnson & Johnson and Mercedes in optimising their customers’ online digital experience. Its services currently cover 10s of brands and agencies in the UK, Spain, Italy, Israel, Greece and the Benelux. It entered the U.S. earlier this year securing projects with DXC Technology and partnerships with local creative agencies.