Splashlight, a NYC-based tech-enabled visual content creation company, received a growth investment from Boathouse Capital.
The amount of the deal was not disclosed.
Majority-owned by LiiVTM, Splashlight is a tech-enabled visual content creation company offering e-commerce photography and video.
The investment enabled the company’s most recent acquisition, Telmar, an independent provider of strategic targeting and media planning solutions to advertisers, marketers, agencies, media companies, and data suppliers. With 25,000 users internationally, outputs from its analytical tools provide granular detail on target audiences and actionable guidance for marketing campaigns.
The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is an innovative way to gather data about creative campaigns and provide marketers with meaningful understanding about their audiences without invading consumers’ privacy.