Ometria, a London, UK-based provider of a customer marketing platform for retailers, raised €19m in Series B funding.
The round was led by Octopus Ventures, with participation from Sonae IM and other backers.
The company intends to use the funds to further develop its technology.
Founded in 2013 by CEO Ivan Mazour, Ometria provides a customer marketing platform which enables retailers to comprehend and communicate with customers. The company’s technology brings together data from all touchpoints to build a unified profile of each customer to enable retail marketers to use predictive intelligence to create personalized marketing experiences across relevant touchpoints.
The system uses machine learning to analyze behaviour and provide instant customer insights that are directly actionable within it.
Ometria currently serves two hundred retailers, including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com.