NEXT VENTŪRES, an Austin, Texas-based venture capital firm focused on sports, fitness, nutrition, and wellness markets, added Melanie (Mel) Strong as a Managing Partner.
Ms. Strong brings 17 years of sports marketing experience from Nike, where she led international teams for multibillion-dollar businesses.
Ms. Strong has a proven track record in driving world-class marketing, and she has been responsible for leading successful global product launches. Digital marketing has been a core component of Ms. Strong’s expertise, having worked on every digital product Nike has created.
Co-founded by Lance Armstrong and Lionel Conacher, NEXT VENTŪRES invests in late seed, Series A and B stage startups that have a revenue-producing product or service that can optimize human performance and has the potential to translate to the general population to achieve the best personal outcomes in health, wellness, fitness, outdoor and endurance sports.