Namogoo, a Boston, MA- Herzliya, Israel-based provider of a platform that protects the customer journey and user privacy for online enterprises, raised $40m in Series C funding.
The round, which brought total funding to $69m, was led by Oak HC/FT, with participation from existing investors GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures. In conjunction with the funding, Matt Streisfeld, Partner at Oak HC/FT, will join Namogoo’s Board of Directors.
Founded by Chemi Katz and Ohad Greenshpan, Namogoo provides client-side technology that gives online enterprises visibility, efficiency, and governance over their websites and applications ecosystem, enabling improved digital customer experiences and business results.
The company’s platform provides online businesses control over their customers’ journey by preventing unauthorized ad injections from diverting online customers to competitors and uncovering all privacy and compliance risks emanating from 3rd and 4th party vendors.
It is used by more than 150 global brands in over 38 countries, including Tumi, Asics, Argos, Dollar Shave Club, Tailored Brands, Upwork, and others.
Namogoo intends to use the funds to further expand its client-side platform offerings—starting with the launch of its Customer Privacy Protection solution. The solution detects and mitigates against customer privacy risks associated with 3rd- and 4th-party vendors running on company websites and applications.
The company, which has opened an office in London, has also expanded its Partner Program, which includes technology leaders Microsoft, SAP, and Salesforce, amongst others.