Mirror Raises $34M in Series B-1 Funding

mirrorMirror, a NYC-based interactive home gym dedicated to improving the in-home fitness experience, secured $34m in Series B-1 financing.

The round, which brought total funding to date to $72m, was led by Point72 Ventures with participation from lululemon (NASDAQ:LULU); Karlie Kloss; Kevin Huvane; Steve Lockshin; LionTree LLC; as well as return investors Spark Capital, and Lerer Hippeau. Along with this investment, Point72 chairman and chief executive officer Steven Cohen will join Mirror’s board of directors.

The company intends to use the funds to fuel continued momentum, as well as expand into new areas and content verticals.

Founded by Harvard grad Brynn Putnam, creator of Refine Method, Mirror provides an interactive home gym featuring live and on-demand fitness classes in a variety of workout genres via hardware, responsive software, and content.
Launched in September 2018, the company has expanded nationwide and opened its brick-and-mortar store in New York City.
Recently, Mirror announced a key partnership with fitness pioneer, Tracy Anderson, to continue bringing world-class content to people nationwide.



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