ironSource, a Tel Aviv, Israel-based mobile marketing company, received a $400m minority investment from CVC Capital Partners.
The company intends to use the proceeds tom further accelerate both organic and inorganic growth. The partnership aims to further strengthen ironSource’s position as a global market leader in the high-growth mobile advertising and mobile gaming technology markets and will serve to accelerate strategic growth.
Founded in 2009, ironSource provides a growth platform for mobile game developers to grow and scale their game businesses. Aura, its solution for mobile carriers and device manufacturers, provides a dynamic engagement and content distribution solution, empowering OEMs and telecoms operators to build ongoing relationships with their customers, turning those customers into engaged users. The technology is integrated on more than 120 million mobile devices globally, through partnerships with the top telecoms operators in the US and international mobile OEMs.
The company is on track to finish 2019 with approximately $1 billion of revenue.