Gearflow.com, a Chicago, IL-based e-commerce platform for construction equipment rental businesses, raised $1.1M in seed funding.
Backers included Seth Lawry, Cindy Lawry, and Soren Oberg of Thomas H. Lee Partners, Annabelle LLC, and Chicago Early Growth Ventures.
The company intends to use the funds to strengthen their platform and grow their team.
Led by Luke Powers, Founder and CEO, Gearflow.com is an e-commerce platform built to support and digitally represent the thousands of construction equipment rental companies and complementary businesses that make up the construction equipment industry.
The platform launched in the fall of 2018 and has grown to over 90 active sellers from independent to national rental equipment companies.