Folloze, a San Mateo, CA-based provider of applied hyper-personalization marketing platform, raised $11m in Series B funding.
The round was led by BGV, with participation from Canvas ventures, Cervin Ventures, Grayhawk Capital and SVB.
The company intends to use the funds to continue to expand operations and its business reach.
Founded in 2013 by Etai Beck, CEO and co-founder, Folloze provides a Personalized B2B Marketing Platform that enables enterprises to power tomorrow’s B2B buying journey by delivering full-funnel hyper-personalization at any scale, across multiple channels and use cases, while generating engagement intelligence for sales. Cients create a richly personalized journey for each of their customers by combining external and internal data, artificial intelligence, and precise sales and marketing orchestration, which can result in improved demand generation, increased customer conversions, higher levels of ABM program success, and campaigns that drive return-on-investment.
The company, which serves large enterprises with global deployments, also operates a development center in Tel Aviv, Israel.
Folloze has also added:
– Peter Isaacson, CMO of Demandbase and
– Sydney Sloan, CMO of SalesLoft
to its advisory board, as well as
– Brian Gentile as Chairman of its executive board.