Flip Fit, a Los Angeles, CA-based fashion focused social media application, raised $3.75m in seed funding.
The round was led by TLV Partners with participation from Lool Ventures.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Nooruldeen Agha and Jonathan Ellman, Flip Fit provides a social media application that enables users to receive a “fitting room in their living room” of items they specifically requested to try after seeing those items on friends and influencers they follow.
Users can find inspiration for clothes, receive fashion pieces customized to their style, and benefit from peer validation as friends help users decide what to buy.
The company is working with more than 100 of the top denim and t-shirt brands across the US, including AG, JBrand, Hudson, Retrobrand, Boyish, MadeWorn, Junkfood, Mavi and Edwin.