Elate, an Indianapolis-based provider of a software platform for companies to reach business outcomes by unifying internal technologies and disparate data, completed a $530,000 pre-seed funding round.
The round was led by Chicago-based early-stage venture firm M25.
The company intends to use the funds to grow its product, sales and marketing teams, as well as further develop its platform.
Led by co-founders Brooks Busch, CEO, and Abby Parker, COO, Elate provides organizational alignment and increased operations visibility to companies looking to define and measure key initiatives. The operational platform allows businesses to connect CRM, accounting, and other software platforms to a single dashboard that enables real-time decision making, performance tracking and collaboration. From pricing changes to product releases, leaders can collaborate across departments with objective, data-driven insights to understand when to double-down or pivot on strategic initiatives.
Joining the company’s founding team are software veterans Rob Wagner, Sean Gibbens and McHale Gardiner.
Elate currently counts Boardable, Malomo, Remodel Health, and Xiber, among others, as early customers.