b8ta, a New York and San Francisco, CA-based Retail-as-a-Service company, closed $50 a Series C equity funding round.
The round was led by Evolution Ventures with participation from existing investors Macy’s, Khosla Ventures, Peak State Ventures, and others.
Founded in 2015 by Vibhu Norby, CEO, b8ta is a Retail-as-a-Service platform which allows brands to access physical retail as easily as they buy digital advertising, and consumers to discover, try and buy innovative products in real life.
To date, the company’s retail presence has seen over 50 million product engagements and launched more than 1,000 brands on its platform.
By the end of 2019, b8ta will operate 25 flagship locations worldwide ─ including its first international location in Dubai opening this December ─ equal to more than 45,000 square feet of experiential retail space, nearly doubling its retail footprint this year.
b8ta also has more than doubled its store traffic in 2019, with more than three million visitors across its flagships.
In conjunction with its Series C, the company is announcing the launch of Ark and its flagship product, Ark Marketplace, a technology platform to enable retailers and retail landlords to operate their own Retail-as-a-Service concept.
With Ark Marketplace, any retailer or landlord will be able to apply the same technology platform found in b8ta stores today to monetize the marketing value of their floorspace.
Today, Ark Marketplace powers b8ta’s 19 flagship locations, the reimagined Toys”R”Us stores in the U.S., The Market @ Macy’s, Forum (b8ta’s new fashion and lifestyle concept), and other retail experiences for leading brands, including Google, Nike, Bose, and many others.