Accenture Buys UK Based Happen

accentureAccenture (NYSE: ACN) has acquired Happen, a London, UK-based innovation firm which enables clients to generate new ideas, products and services.

The terms of the acquisition were not disclosed.

The acquisition expands Accenture’s front-end innovation and analytics capabilities to allow clients introduce transformational products and services.

Established in 2007 by Mark Cowan, Happen provides companies primarily across the consumer goods, food & beverage, retail and life science industries with proprietary methods, frameworks and digital tools to allow clients to create new ideas, products and services that drive business growth.
Key skills include consumer insights where teams identify new opportunities and determine how an organization can commercialize them; and product and service innovation.
Happen has developed many technology frameworks, tools and methods — such as StarMaker™, F.I.R.E.®, Asset-Out™ and Vision-Led™ — to allow organizations to grow and transform, including technology that can track and measure consumer emotions at scale.

The company is headquartered in London, with additional offices in Amsterdam and New Jersey. Employees will join the innovation practice within Accenture’s Products Industry X.0 business, which allows clients to use advanced digital technologies to reinvent their products, services and business models to achieve higher efficiency and growth in operations across the enterprise — including design and engineering, manufacturing, supply chain management, logistics and customer support.



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