Traction on Demand Receives External Investment

tractionTraction on Demand, a Vancouver, BC, Canada-based Salesforce services provider, secured external funding from major investment firms Guidepost Growth Equity and Salesforce Ventures.

The amount of the deal was not disclosed.

The company intends to use the funds for the acceleration of its Salesforce services division and the incubation of its suite of technology products.

Led by Greg Malpass, CEO and Founder, Traction on Demand is one of North America’s largest dedicated Salesforce consulting and application development firm delivering cross-platform solutions and standalone SaaS products Traction Guest, Traction Hierarchies, Traction Complete and Traction Rec.
The company provides services to support the design, development, implementation and integration of technology and process across commercial and nonprofit organizations.

One of the company’s incubated products, Traction Guest, an Enterprise Visitor Management Platform, recently completed a 13M USD raise.



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