Splio, a Paris, France-based developer of a customer platform for marketers, closed an additional €10M funding round.
The round was led by Ring Capital, a fund specialized in financing French Tech scale-ups, with participation from Swen Capital Partners and historic investors BPI France and Amundi PEF.
The company intends to use the funds to accelerate product development and international growth.
Led by Mireille Messine, CEO, Splio provides a SaaS based omnichannel marketing platform that combines marketing automation, loyalty marketing and Mobile Wallet Marketing, to enable marketers to acquire and engage via mobile, create and manage both points-based and relationship-based Loyalty programs from every customer touchpoint, and personalize marketing campaigns on all channels.
The company, which has offices in Europe and in China, presently offers a New Loyalty marketing platform, used by over 500 brands in 8 different industries, including The Kooples, FNAC, Le Slip Français, Big Fernand, GiFi, Maty, and Longchamp.
Splio has 150 employees and 5 offices across Europe and China.