The Riverside Company, a global private equity firm focused on the smaller end of the middle market, has made a non-control investment in Affinitiv, Inc., a portfolio company of CIP Capital, in connection with its acquisition of Loop LLC (AutoLoop).
The amount of the deal was not disclosed.
Affinitiv and AutoLoop are providers of data-driven marketing automation and software solutions to the automotive market, offering an integrated product suite focused on retention marketing, scheduling and service lane software.
The combined business will offer a comprehensive, end-to-end solution designed to maximize customer retention and dealership revenue throughout the entire ownership lifecycle.
The company will operate under the Affinitiv brand name and will be headquartered in Chicago, Illinois.