Plum, a Waterloo, Canada-based talent data platform, raised $4.2M in seed funding.
The round was led by Real Ventures with participation from SAP.iO and BDC Capital’s Women in Technology Venture Fund. In conjunction with their previous angel round, Plum has raised a total of $6.1M to date.
The company intends to use the funds to expand the 21-person team and the partnership with SAP.
Led by CEO Caitlin MacGregor, Plum is a software-as-a-service company that provides enterprise organizations with the data they need to quantify the potential of their workforce with the power of AI and Industrial/Organizational Psychology. By measuring talents such as adaptability, innovation, and communication, the system matches people to jobs where they thrive – enabling data-driven decision-making when it comes to hiring, learning & development, strategic workforce planning, and identifying emerging leaders.
Plum’s app integrates with SAP® SuccessFactors® Recruiting, which is a part of the human capital management suite.
Customers include Bloomberg, Intact Insurance, and Deloitte.