Even Financial, a New York-based API for financial services search, acquisition, and monetization, raised $25m in strategic funding.
The round was led by Citi Ventures and MassMutual Ventures, with additional participation from LendingClub and existing investors American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures, and Goldman Sachs. In conjunction with the funding, Luis Valdich, Managing Director of Venture Investing at Citi Ventures, will join Even’s board of directors.
The company, which has raised $50m in total funding to date, intends to use the funds to continue to expand operations and its business reach.
Founded by Phill Rosen in 2015, Even Financial is a B2B2C fintech company that enables financial institutions to find and connect with consumers. By connecting financial institutions (including American Express, Goldman Sachs, and SoFi) and channel partners (such as TransUnion, The Smart Wallet, and The Penny Hoarder) via its API, Even turns any consumer touchpoint into a programmatic acquisition source with full compliance and security across loans, savings, credit cards, and more.
This funding will enable the company to continue to scale its platform, including expanding into additional financial services verticals and extending the reach of its network of financial institutions, channel partners, and enterprises. it will add solutions for mortgage, insurance, and student loan marketplaces to its platform and will continue to build out its SaaS offering.