Cledara, a London, UK-based purchase and analytics platform for the subscription economy, closed its pre-seed funding round.
The round, which brought total funding raised to $930k, was led by Anthemis and joined by 2018 UKBAA Angel Investor of the Year Chris Adelsbach.
The company intends to use the funds to expand the team, particularly in product, engineering and UX, to further enhance its core platform.
Led by Cristina Vila, Founder and CEO, Cledara provides a purchasing and analytics platform for businesses to manage and control recurring subscription payments. It combines management tools for teams with a payments platform to deliver a request-to-purchase solution for dynamic teams working in the subscription economy.
Cledara is a participant in the 2019 cohort of Techstars London.