Bazaarvoice, Inc., an Austin, Texas-based provider of product reviews and user-generated content (UGC) solutions, acquired Influenster, a New York City-based product discovery and reviews platform.
The amount of the deal was not disclosed.
The acquisition brings together Influenster’s community of everyday consumers with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites. Through the combined solutions of Bazaarvoice and Influenster, brands will have a single partner to build relationships with new and existing customers, create a comprehensive product reviews and UGC strategy, and power word-of-mouth marketing at scale.
Integrated offerings will be available in North America immediately and in Europe in the fall of 2019, before expanding to other regions in 2020.
Co-founded by Aydin Acar and Elizabeth Scherle, who will retain responsibility for key functions, Influenster has created a community whose members have written more than 38 million product reviews and who continue to create more than 50,000 pieces of content every day — including photos, videos, and Q&A. Brands including Coty and Procter & Gamble partner with Influenster to generate reviews and social content, to license existing reviews to their brand- and retail-dot-coms or feature them in sales and marketing materials to improve conversion, and to gain new consumer and product insights through in-depth review analysis.
Led by Joe Davis, CEO, Bazaarvoice operates a platform where consumers create, view, and share authentic user generated-content including reviews, questions and answers, and social photos across more than 6,000 global brand and retailer websites.
Founded in 2005, the company is headquartered in Austin, Texas, with offices in North America, Europe, and Australia.