Vuori, an Encinitas, California-based performance apparel brand, received a (reportedly) $45m growth equity investment from Norwest Venture Partners.
In conjunction with the funding, Jon Kossow, Managing Partner at Norwest, will join Vuori’s board of directors.
The company intends to use the funds to continue to bring new products to market.
Launched in 2015 by Joe Kudla, CEO, Vuori sells technical men’s and women’s apparel for outdoor fitness activities such as hiking, yoga, running, and mountain biking by leveraging innovative fabrics and sleek designs.
The company sells its products via ecommerce and physical stores in Encinitas, Manhattan Beach, and San Francisco.