Stylitics, a NYC-based AI-powered visual merchandising and outfit recommendation platform, closed a $15m Series B funding.
The round, which brought total funding to $21m, was led by PeakSpan Capital, with participation from Trestle LP.
The company intends to use the funds to grow its sales and marketing function while accelerating the development of new types of shoppable, content-driven e-commerce and in-store experiences for brands, retailers, and publishers.
Led by Rohan Deuskar, founder and CEO, Stylitics is a visual outfitting and styling solution for retailers and brands. The company’s platform uses a combination of algorithms, trend data, and stylist expertise to deliver millions of on-brand outfit recommendations across multiple channels such as e-commerce, email, advertising, stores, and social media to create engaging shopping experiences.
Stylitics generates interactive, and shoppable style content to aide in product discovery while factoring in real-time dynamic elements such as location, weather, out-of-stock or underperforming SKUs.
The Stylitics Experience Studio provides Visual Outfit Recommendations, Complete the Look, Shop the Model, Outfit Shops, Mix & Match, Gift Galleries, and Beauty Sets, among others.
APIs enable the use of outfitting content across channels including e-commerce, advertising, social, direct, and in-store.
Stylitics works with top fashion, apparel, and accessories brands including Ann Taylor, Calvin Klein, Chico’s, Gap, Macy’s, Under Armour, and White House Black Market.