Publicis Groupe (Paris:PUB) (Euronext Paris: FR0000130577, CAC 40) acquired Rauxa, a US based independent, full-service marketing agency.
The amount of the deal was not disclosed.
Commenting on the transaction, Arthur Sadoun, Chairman and CEO of Publicis Groupe, said: “With the acquisition of Rauxa, Publicis Groupe is reinforcing its expertise in driving one-to-one consumer engagement for clients, through data-driven creativity offerings and scaled capabilities. The addition of Rauxa’s data, tech, media, creative and production expertise will accelerate Publicis Media’s and the Groupe’s ability to deliver across all parts of the consumer journey.”
Founded in 1999 by Jill Gwaltney, Rauxa is a marketing agency which has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles, San Francisco, Seattle, Orange County and Dallas.
Clients include Verizon, Samsung, Alaska Airlines, Vans, Celgene and 20 other leading client brands.
Following the acquisition, Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe and will continue to be led by Gwaltney, and its President and Chief Executive Officer Gina Smith, reporting to David Penski, Global CEO of Publicis Media Exchange (PMX) and Tim Jones, Regional CEO Americas for Publicis Media. The firm will work closely alongside Publicis Media’s digital agencies (Moxie, MRY and Digitas) driving deep communications touchpoints across strategy, CRM and personalized creative.