The amount of the deal was not disclosed.
Led by Roman Karachinsky, CEO, News360 has developed technology that analyzes and attributes content from any given news story to more than a million distinct audience interests, and reaches more than 100M unique readers every month through its News360 app.
With the deal, its NLP technology will be integrated into PressReader’s aggregated platform of over 7,000 newspapers and magazines, allowing it to hyper-personalize the user experience by surfacing content relevant to each reader at the right time, in the right format, through the right channels.
NativeAI will be made available to PressReader’s publishing partners, giving them in-depth, actionable insights about their readers across all types of web presence, in terms of the content they want, the content they don’t want, and the trending topics that garner the highest engagement.
News360’s staff of 30 employees have joined PressReader in their Vancouver headquarters.
Led by Alex Kroogman, CEO, PressReader provides a newspaper and magazine platform for people to discover stories that matter to them. With offices in Vancouver, Dublin, and Manila, the company provides a large all-you-can-read platform of newspapers and magazines where people can discover relevant content from anywhere in the world — publications such as Los Angeles Times, The Globe and Mail, The Guardian, Newsweek, Forbes, Le Figaro, and Vanity Fair, among others.
Using their phone, tablet, or computer, readers can browse content online or download entire issues using the app. They can subscribe for unlimited access, or get the full experience sponsored by one of its brand partners – businesses that leverage the premium content platform to enhance their customers’ experience – names like British Airways, Turkish Airlines, Cathay Pacific, Air Canada, Marriott, Fairmont Hotels, Seabourn Cruise Lines, Princeton University, and the New York Public Library.