Newday Financial Technologies Inc., a San Francisco-based impact investment startup, received an investment from Ladenburg Thalmann Financial Services Inc. (NYSE American: LTS, LTS PrA, LTSL, LTSF, LTSK, LTSH), a publicly-traded diversified financial services company.
The amount of the deal was not disclosed.
This is the second strategic deal by the Ladenburg Innovation Lab since its launch two years ago, and follows its investment in Track Technologies in July 2018.
Founded in 2017 by CEO Douglas Heske, President Alexander Meek and CTO Anthony Randazzo, Newday Financial Technologies is an institutional asset management organization thay focuses on delivering impact investing strategies that align with the values of investors, with a target audience of new investors, especially Millennials.
The company’s platform allows users to make impact-oriented investments as low as $5 in portfolios designed to align with values such as environmental sustainability, animal welfare and gender equality.
The firm has seven investment funds oriented around United Nations sustainable development goals:
– Global Sustainable Impact Portfolio;
– Ocean Health Investment Portfolio;
– Climate Action Investment Portfolio;
– Animal Welfare Investment Portfolio;
– Fresh Water Investment Portfolio;
– Gender Equality Investment Portfolio;
– Conscious Leaders Investment Portfolio.