Internal Raises $5M in Seed Funding

internalInternal, a San Francisco, CA-based developer of a SaaS no-code tool for deploying a company’s internal console, raised $5M in seed funding.

The round was led by Craft Ventures with participation from Pathfinder (Founders Fund’s early stage investment vehicle) and other angel investors.

Founded by Arisa Amano and Bob Remeika, Internal is console as a service, allowing companies to deploy an internal console for their employees to securely and compliantly interact with customer app data. It’s no-code internal tools that combine a database browser with productivity tools to connect company data in actionable ways while controlling access and protecting customer privacy.
Internal connects to existing databases and allows customer-facing teams to dive deep into individual records and integrates with business applications such as Google Sheets, Salesforce, and Zendesk — deep linking related records to create views of the customer. Every piece of data is protected with granular access controls and audit logs to ensure employees only access the data they need, when they need to.
These data protection features are also necessary for companies to meet core requirements of GDPR, HIPAA, and SOC 2.
Key product features include:
– database browser
– Search and filtering
– Auto-generated tasks and team queues
– Edit mode
– Custom views
– Granular permissioning on every field
– Redacted fields for sensitive data
– Audit logs on every record

Amano and Remeika have worked together at three technology companies in the past including Harbor, Zenefits, and Yammer, and have repeatedly built solutions in-house to increase employee productivity and protect sensitive data.



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