Finch, a Salt Lake City, UT-based paid digital media automation platform for marketing professionals, received a growth investment from Boathouse Capital.
The amount of the deal was not disclosed.
The company intends to use the funds to drive product development, marketing and sales, and for general growth.
Led by Bjorn Espenes, CEO, Finch leverages artificial intelligence to automate manual processes and improve decision making for paid search, display and shopping advertising on Google, Bing, Yahoo, Display Networks, and Amazon.
The platform uses artificial intelligence to analyze historical patterns and optimize paid marketing spend and allow customers to increase overall marketing spending and generate predictable returns on the optimal channel.