The terms of the deal were not disclosed.
The round was led by Anchor Equity Partners, with participation from Princeville Global and founding investor KKR.
The company intends to use the funds to enhance its digital strategies, for R&D investment, value-added acquisitions and to improve products and services.
Led by Sky Shi, CEO, Cue provides a technology platform dedicated to delivering data-driven marketing insights and growth solutions to enterprises.
Its founding members include Qi-xin, a digital ad agency; AnG, a digital marketing agency; WIN, a brand management company; and Wina Tech, a SSP and commercial WiFi operator. Combined and integrated, these four businesses enable Cue deliver to clients a full suite of digital marketing solutions to accelerate their business growth.
To date, the company has assisted over 600 top brands in China in making data-driven business decisions through its suite of holistic, integrated technology solutions. Clients include leading consumer brands, financial institutions, online game companies and internet service providers.