Aspire Marketing Services, an Irving, Texas-based provider of lease retention and customer communications solutions for the automotive industry, received an investment from Staley Capital.
The amount of the deal was not disclosed. In conjunction with the investment, Renny Smith, Staley Capital Managing Partner, and Trey Chandler, a Principal at Staley Capital, will join Aspire’s board of directors.
Founded in 2017 and led by Patrick O’Rahilly, CEO, Aspire Marketing Services provides tech-enabled marketing services for automotive dealers and manufacturers throughout the United States and Canada. The company offers advanced analytics, creative design, e-mail, SMS, telephony services, and direct mail, all in-house.
Aspire has developed an innovative lease retention program called “White Glove Lease Concierge” designed to improve customer retention rates and customer satisfaction for auto dealers and manufacturers. White Glove Lease Concierge is a solution in the automotive industry for maintaining optimized communications between dealers and their active lease customers.
The company intends to use the funds to:
– expand its sales and marketing resources, as well as
– continue to develop additional platform features for White Glove Lease Concierge.