Washlava, a Tampa, Fla.-based mobile technology laundry startup, raised a Series A-1 equity financing.
The amount of the round, led by LG Electronics, was not disclosed.
Founded by chief executive officer Todd Belveal and the group behind Silvercar (now owned by Audi), Washlava provides a laundry tech platform that lets customers reserve and pay for machines from their smartphones, managing the end-to-end experience for both business owners and their customers.
Washlava’s services span across multiple verticals, utilizing strategic products and partnerships to offer streamlined and secure services to its customers. Its entire platform is hosted on Amazon Web Services, and all credit card, debit card, and prepaid card transactions within the mobile app process through Stripe, a PCI Service Level Provider Level 1 company. Also, the company is the exclusive laundry partner of CBORD, a Roper Technologies subsidiary and provider of commerce solutions in higher education, which means that students at select schools have the ability to use their student ID cards as a form of payment in the Washlava mobile app.
Now, its shared laundry centers can be found in New Jersey’s Monmouth University; multi-family housing units in Austin, Texas, Tampa, Fl, and Orlando, FL; and a Courtyard Mariott in Orlando, Florida.
LG Electronics has long been a leading player in the personal laundry market, creating machines that range from basic washers and dryers to fully integrated smart solutions with a range of clothing care options.