TrustRadius, an Austin, Texas-based customer review platform for B2B technology, raised $12.5m in Series C funding.
The round was led by Next Coast Ventures with participation from returning investors the Mayfield Fund and LiveOak Ventures. In conjunction with the funding, Thomas Ball, co-founder and managing director of Next Coast Ventures, will be joining TrustRadius’ board.
This company, which has raised $25m in total equity financing, intends to use the funds to accelerate efforts to scale all teams, with a focus on sales and engineering.
Led by founder and chief executive officer Vinay Bhagat and recently added head of customer success Jennifer Griffin, TrustRadius provides acustomer review platform for business technology. Optimized for complex purchase decisions, its reviews clarify product differences, describe use cases, and discuss their pros and cons. As a result, the company aims to enable software buyers to make informed purchase decisions.
Reviews are hosted both on the platform and are syndicated to vendors’ own sales and marketing channels to improve conversion and accelerate purchase.
TrustRadius serves many of the world’s leading tech companies like LogMeIn, TIBCO, and Solarwinds.
The company currently has 59 employees and plans to double in size through 2020.