Sweet Reason Beverage Co., a New York-based CBD-infused beverage company, raised $2.5M in seed funding.
The round was led by Lerer Hippeau with participation from RiverPark Ventures, Max Ventures and Subversive Capital, a premier cannabis investor via Privateer Holdings, alongside a strategic group of angel investors.
The company intends to use the funds to grow its sales team and the brand awareness.
Launched in December 2018 by CEO Hilary McCain, Sweet Reason is a hemp and cannabis beverage company that launched with three naturally flavored, CBD-infused sparkling waters (Grapefruit, Cucumber Mint, and Strawberry Lavender) made in the USA. Each 12 oz bottle CO2-extracted CBD from Colorado organic hemp and contains no sugar, sweeteners, sodium, carbohydrates or artificial ingredients and is just five calories.
Sweet Reason is currently available in over 200 New York and online retailers including Dean & Deluca, Westside Market, City Acres, Standard Dose, Inscape, and more.