Superplastic, a Burlington, Vt.-based cult designer toy brand, raised $10M in Series A funding.
The round was led by Craft Ventures with participation from Founders Fund’s Cyan Banister, Global Village, Betaworks, Index Ventures, Canaan, Scooter Braun, Kevin Weil, Scott Belsky, Shrug Capital, and many others.
Founded in 2018 by CEO Paul Budnitz and also led by art director Huck Gee, Superplastic is a character-based product and animated entertainment company.
The company has also launched an innovative animated entertainment division focused on bringing its popular characters to life. The company’s first two synthetic celebrities, Janky and Guggimon, officially launched today on Instagram.
They earn fees like real life influencers, and Superplastic is in talks with global fashion brands about partnerships.
In addition, the company is collaborating with artists a Janky art show in NYC in late 2019, and Guggimon is the first synthetic artist invited to participate in the prestigious Montreal Mural Festival in 2020.