Spruce Closes $3M Funding Round

spruceSpruce, a Houston, TX-based provider of hotel-inspired services to the multifamily industry, closed a $3m funding round.

The round was led by Fitz Gate Ventures with participation from Mercury Fund, Capital Factory and the Houston Angel Network.

The company intends to use the funds to expand its market presence outside of Texas, beginning with Denver, to scale its sales and marketing capabilities and continue development of its software platform.

Led by Ben Johnson, founder and CEO, Spruce offers a comprehensive array of hotel-inspired services to apartment residents, including:
– Daily chores
– Housekeeping
– Pet care (dog walking, pet sitting, etc.)
– Laundry and dry cleaning
to more than 200 select communities owned and/or managed by 13 of the 15 largest Texas apartment companies.

The company is directly involved in the logistics and operations of its local service provider partners. Spruce mandates that all service professionals who represent the brand undergo background checks, meet insurance requirements, complete comprehensive training, demonstrate scheduling processes and meet high quality control standards. Every service provider is also required to wear Spruce-branded uniforms whenever they visit a Spruce-powered community. If residents have any questions or concerns regarding their service, the company has a dedicated national customer service team that provides full-time customer support via text, email and phone directly to residents.



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