Signpost Secures $52M in Funding

signpostSignpost, a NYC-based provider of a cloud marketing platform for local businesses, raised $52m in late-stage financing.

Backers included HighBar Partners, BMO Bank of Montreal, Georgian Partners and Spark Capital. In conjunction with the funding, Brian Peters, Managing Director at HighBar Partners, will join Signpost’s Board of Directors.

The company intends to use the funds to to add employees in New York, Austin, and Denver and extend its leadership in technology for local businesses.

Founded in 2010 by Stuart Wall, CEO, Signpost provides a CRM and marketing automation technology solution for local businesses to get reviews and grow revenue. Powered by automated data collection and cross-channel marketing, the platform drives new customers, new reviews, repeat business and referrals.

After a five minute onboarding process, the system connects to local businesses’ phone systems, email services, and other key business platforms, and gathers all their customer contact information, automatically.

Today, Signpost enables thousands of local businesses to:

  • Capture customer contact information
  • Engage customers
  • Make payments via a complete card payment solution, with free equipment
  • Get reviews and more revenue automatically without any data entry or manual marketing
  • Consult with experts



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