Pyze, a Redwood City, CA-based provider of an embeddable AI driven cross-platform user analytics and omni-channel campaign management, raised $4.6M in funding.
The round was led by Illuminate Ventures with participation from Benhamou Global Ventures and Correlation Ventures. In conjunction with the funding, Cindy Padnos, founder and managing partner at Illuminate, will join the Pyze Board.
The company intends to use the funds to further accelerate onboarding platforms, providing analytics and engagement capabilities to them and to their customers.
Led by Prabhjot Singh, President & CEO, Pyze provides any B2B platform with the ability to offer user behavior and product analytics, AI-based segmentation and omni-channel marketing campaigns at scale as embedded capabilities. The company delivers these capabilities as white-label business services that can be integrated into the platform. Their initial focus verticals include low code / no code Web and Mobile App Platforms, Commerce Marketplaces, Media platforms, and Multi-brand Enterprises.
The company also recently announced a partnership with MobileSoft, the market leader in no-code mobile consumer app development, to provide behavior analytics and marketing to over 50,000 companies across their 300,000 apps.