OutboundEngine, Inc., an Austin, Texas-based marketing software company, received an $8m venture loan.
Horizon Technology Finance Corporation (NASDAQ: HRZN), a specialty finance company that provides capital in the form of secured loans to venture capital backed companies in the technology, life science, healthcare information and services, and cleantech industries, provided the financing.
The company will use the proceeds to fund its growth strategy and for general corporate purposes.
Established in 2012 and led by Marc Pickren, Chief Executive Officer, OutboundEngine provides an all-in-one marketing software platform that includes a responsive website, relevant content created and sent automatically across email and social media, and hands-free social advertising on Facebook and Instagram.
The platform serves as a command center for managing contacts, tracking marketing results, optimizing online reputation, and following up with leads — all from a smartphone.
OutboundEngine offers subscription options ranging from $199 to $449 per month.
The company’s investors include Silverton Partners, S3 Ventures, Noro-Moseley Partners, Harmony Partners, and Floodgate Fund.