M13 Announces New Talent

M13M13, a Los Angeles, CA-based venture firm, announced a series of senior leadership hires, as well as an Executive on Loan from P&G.

Following the addition of Karl Alomar as Managing Partner earlier this year, M13 has continued to grow with the executives joining the firm:
– Latif Peracha, General Partner, who will manage the venture fund for M13 and be primarily responsible for its portfolio investments.
– Matt Hoffman, Partner & Head of Talent, who will be responsible for working with M13 portfolio companies to scale their teams and cultures, as part of M13’s Propulsion Team.
– Gautam Gupta, Partner, who joins the investment team and brings deep operating expertise and founder empathy to the investment process.
– Mary Carmen (MC) Gasco-Buisson, who will be working with the firm as Managing Director / Executive on Loan from P&G Ventures, a startup studio that creates brands in new categories at The Procter & Gamble Company (NYSE: PG).

These new additions all have firsthand experience building, scaling, managing, and developing companies. The team is designed to accelerate M13’s “founders first” strategy by deepening its ability to connect with founders from concept through launch.

Led by Courtney Reum and Carter Reum, M13 is a full-service venture firm offering a Fund, a Launchpad, and a Propulsion team, which all work together to provide a platform for founding teams to create and develop high-growth businesses.
With over 80 direct investments in consumer and consumer tech, M13’s portfolio totals over $125B in enterprise value.
The portfolio included Lyft, Pinterest, Ring (acquired by Amazon in 2018), Rothy’s, Daily Harvest, FabFitFun and more.



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