Kameleoon, a Paris, France-based marketing tech company, raised €5m in funding.
Backers included Odyssée Venture and existing investor SGPA.
The company intends to use the funds to continue to strengthen its technological leadership in AI-driven personalization and its business reach in Europe.
Founded in 2012 and led by Jean-René Boidron, CEO, Kameleoon provides SaaS A/B testing and personalization solutions that allow marketing teams to produce optimized and personalized experiences to each of their visitors and to take the right decisions at the right time.
The company’s solutions leverage an architecture that treats real-time visitors data and runs predictive targeting algorithms able to identify optimal segments for personalization campaigns.
They are used by over 500 clients, from pure players to large firms.
Kameleoon has 130 employees.