Amp Human, a Park City, UT-based creator of products for athletes, raised a seed funding of undisclosed amount.
The round was led by Next Ventures, which was founded by Lance Armstrong and Lionel Conacher. Conacher will assume a seat on Amp’s board.
The company intends to use the funds to grow the sales and marketing teams.
Co-founded by Jeff Byers and Erica Good, Amp Human is launching PR Lotion, which is an electrolyte lotion that uses a patent pending skin absorption technology to neutralize acid buildup in muscles during exercise. PR Lotion is able to deliver bicarb (sodium bicarbonate or baking soda) a natural electrolyte to working muscles, neutralizing the acid buildup that occurs during exercise.
The company also plans to establish a scientific advisory board and expand its R&D for additional products in its pipeline.