LiveRamp (NYSE: RAMP), a data platform provider, is to acquire Data Plus Math, a Boston, MA-based provider of a platform to buy, sell and measure data-driven television.
The amount of the deal was not disclosed.
The combination of LiveRamp and Data Plus Math brings together a large people-based identity graph with cross-screen data and key sell-side relationships. The acquisition strengthens LiveRamp’s network and expands its ability to power experiences across the entire customer journey, all in a privacy-conscious way.
Led by John Hoctor, CEO, Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
Led by Scott Howe, CEO, LiveRamp provides an identity platform for brands and their partners to deliver innovative products and improved experiences. The company’s IdentityLink connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with brands and products.
FinSMEs
24/06/2019