Leadspace, a provider of a B2B Customer Data Platform, has acquired ReachForce, a provider of B2B data solutions like SmartSuite and SmartForms.
The amount of the deal was not disclosed.
Leadspace will add Reachforce team members, led by CEO Dion Cornett, technology, and customer and industry relationships. They’ll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod Hasharon, Israel.
Led by CEO Doug Bewsher, Leadspace provides companies with an intelligent B2B customer data platform featuring advanced tools to update all their data with a rich open graph, get smart using AI to uncover the insights and opportunities inside their data and activate the enhanced data, in real-time, across sales and marketing systems.
With the SmartSuite and SmartForms products, ReachForce customers will now be able to tap into the wide set of data sources and signals on the Leadspace CDP and will also benefit from Leadspace’s advanced AI and analytics offerings for predictive and persona modeling and scoring.