The amount of the deal was not disclosed.
Co-founded in 2013 by Anson Sowby and Philip Khosid, Battery is a creative agency with a specialized focus on gaming and streaming entertainment to bring those storytelling sensibilities to other industries.
Battery will become part of the Annex, Havas’ global network designed to help brands tap into the business of culture, and be renamed Battery Annex.
The acquisition gives the Annex a larger presence in the Los Angeles creative community and enhances its capabilities in gaming and streaming entertainment.
Battery Annex will remain headquartered in Los Angeles with Sowby as CEO, leading a team of more than 50 current employees.
Battery has grown to more than $10 million in revenue and works with top gaming, entertainment and financial clients, including Activision Blizzard, 2K Games, Athlon Games, PUBG, Netflix, Warner Bros, CBS, Disney, NBCUniversal, and Royal Bank of Canada.
The Battery acquisition is part of a global strategic effort to expand the Annex network. As Havas continues to foster rapid growth of the Annex in the U.S., the Group has also announced the opening of a second international Annex location, Annex Bastille, in Paris, France.
In addition, plans are in place to extend Battery into the Canadian market by becoming part of the Havas Village in Toronto.
Today, the Annex employs 200 people worldwide across its three U.S. offices in Chicago, New York City and Atlanta, and one office in Singapore.
Clients include Adidas Originals, Coca-Cola, Sprite, Bloomingdales, Gushers, Clif Bar and Company, Mike’s Hard Lemonade and more.