AUrate, a New York based direct-to-consumer fine jewelry brand, raised $13m in Series A funding.
The round, which brings total funding to $15.6M, was led by Michael Platt’s Bluecrest Capital with participation from Point King Capital, Arab Angel Fund and Drake Management.
The company intends to use the funds to grow online and offline operations, strengthen its position via new marketing initiatives and introduction of new products and invest in technology,
Launched in 2015 by Bouchra Ezzahraoui and Sophie Kahn, AUrate is a D2C fine jewelry brand committed to sourcing all materials ethically, without skimping on cut, clarity, durability or design. 90% of their customers are women and more than 40% return, leading to further growth.
All jewelry is designed and manufactured in New York City.