Adjust Raises $227M in Funding

Christian Henschel, CEO at Adjust (left) & Paul H. Müller, CTO at Adust (right)
Christian Henschel, CEO at Adjust (left) & Paul H. Müller, CTO at Adust (right)

Adjust, a Berlin, Germany-based provider of mobile measurement and fraud prevention solutions, raised $227m in funding.

The round, which brings total funding to $250m, was led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina. It is subject to antitrust approval and expected to close in the coming weeks.

The company intends to use the funds to expand its product suite and increase its presence in new and existing regions.

Founded in 2012 by Christian Henschel, CEO, and Paul H. Müller, CTO, Adjust provides SaaS based analytics, measurement, fraud prevention and cyber security solutions to over 25,000 mobile apps worldwide. The company works with global brands, including NBCUniversal, Zynga, Robinhood, Pinterest, Procter & Gamble, Runtastic, Rocket Internet, Canon, HotelTonight, BlaBlaCar, Viber, FNAC, Deezer, Tencent Games, Nexon,, HelloFresh, Yandex, Manchester United and Universal Music Group.
Adjust now employs over 350 employees in Berlin, New York, San Francisco, São Paulo, Paris, London, Moscow, Istanbul, Tel Aviv, Seoul, Shanghai, Beijing, Tokyo, Mumbai and Singapore.

To expand its services, the company recently acquired several businesses including data aggregation platform (USA), and cyber security and AI startup Unbotify (Israel). Adjust recently launched the first of these combined products, its Unbotify standalone solution, which leverages AI and machine learning to detect in-app bot fraud in real-time.
The company also formed a strategic partnership with Japanese marketing agency Adways, acquiring Adways’ attribution tool PartyTrack.



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