4FRONT, a sports and entertainment marketing company, received a high-seven figure minority investment from Global Sports Commerce, the Singapore-based sports technology and management company.
The investment will enable the company to increase its staffing and further its analytics, digital and innovative industry-leading service offerings to teams and leagues in North America and globally.
Founded in 2007 and led by Josh Kritzler and Dan Migala, 4FRONT is a global leader in the sports and entertainment with four core competencies inclusive of analytics, digital media, innovation and partnership sales. The company has lead the revenue-growth strategies for teams and leagues for more than a decade.
The franchises 4FRONT has partnered with include MLS, NCAA, New Zealand Rugby, Cricket Australia, International Cricket Council, Chicago Cubs, Cleveland Cavaliers, Dallas Cowboys, Detroit Red Wings, IMG College, International Speedway Corp., Live Nation, Minnesota Twins, Minor League Baseball, PBR and the UFC.
It currently has offices in Chicago, Dallas and Denver.