Validity, a Boston, MA-based customer data quality company, received a new investment of undisclosed amount.
The round was led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners, with participation from Silversmith Capital Partners. In conjunction with the deal, Tom Reardon, Managing Director, Providence Strategic Growth, and Mark Hastings, Chief Executive Officer of PSG, will join the Validity Board of Directors.
The company intends to use the funds to accelerate its go-to-market expansion, development of new solutions, and both organic and inorganic growth.
Validity also announced the completion of its acquisition of Return Path, a global leader in email deliverability. The combination of Return Path and Validity provides organizations with a comprehensive technology solutions to target, contact, engage, and retain customers effectively.
Led by Mark Briggs, CEO, Validity provides businesses with solutions to target, contact, engage, and retain customers effectively.
Since it was formed in early 2018, the company has made three significant acquisitions:
– CRMfusion, the leading application for enterprise CRM data quality
– BriteVerify, the most trusted platform for email verification, and
– Return Path, the global leader in email deliverability and optimization
Validity has also made significant investments in the in-house development of new products to drive growth and enter new markets. In the fourth quarter of 2018, the company released DemandTools for Microsoft Dynamics 365 and recently launched an all-new Trust Assessments platform that demonstrates how businesses can quantify the state of Salesforce data quality on the business functions that drive growth.