Nuvi, a Chicago, IL-based provider enterprise social management software, acquired Banyan, an Orem, UT-based social software company to improve the patient customer experience.
The amount of the deal was not disclosed.
Banyan provides a platform that grants healthcare providers the ability to connect with their patients through their HIPAA-compliant social media application, enhancing the patient experience while providing insight into customer satisfaction and improved online reputation.
Michael Mullarkey, Chief Executive Officer, Nuvi provides a platform that enables organizations to own and manage their brand experience across social media and beyond to understand, shape, and utilize consumer behavior, increasing brand loyalty. Its social listening and sentiment tool captures conversations in real-time across all of the social channels, blogs, RSS feeds, and news articles on their patented bubble-stream system.
Nuvi’s social media management platform also provides an end-to-end solution for social media planning, collaboration, publishing, and analytics.
The company works with some of the world’s most recognizable brands including Hertz, Krispy Kreme, Business Wire, Publicis, and Bridgestone.
Now, Banyan’s patient communications and reputation management combined with Nuvi’s enterprise social platform will provide the organization the ability to build, manage, monitor success, and gain insight while serving thousands of practices across the healthcare industry.