Acquia, a Boston, MA-based open source digital experience company, acquired Mautic, creator of an open marketing automation and campaign management platform.
The amount of the deal was not disclosed.
Together, Acquia and Mautic will allow customers to automate, personalize, and measure the entire customer lifecycle – across every channel, whether it’s on the web, email, SMS, push notifications, social media, or emerging channels like voice, at every stage, and at every interaction.
Led by Michael Sullivan, CEO, and Dries Buytaert, co-founder, CTO, and chairman, Acquia provides brands with an open source digital experience platform – built on open source communities Drupal.org and Mautic.org – to embrace innovation and create customer moments that matter.
Mautic currently has more than 100 martech integrations out-of-the-box and documented API libraries for integrations with virtually anything else.