Winning by Design, a Software as a Service (SaaS) sales strategy consulting and coaching firm, is to acquire Digby SF, a San Francisco-based company that specializes in Account-Based strategy and design.
The amount of the deal – follows the acquisition of Customer Growth Advisors on March 27, 2019 – was not disclosed.
Shari Johnston, Founder of Digby SF, is now Partner of Winning by Design.
Winning by Design will now offer account-based strategy assessments, playbooks, blueprints and workshops, along with its existing sales and customer success methodologies, offering clients an integrated go-to-market strategy.
It currently serves more than 300 global organizations, including Adobe, AdRoll, CultureAmp (Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6 Deloitte Fast 500), NearPOD, Resultados Digitais (Brazil), SalesLoft (#7 Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium), Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast 500) and Zenefits.